Staying On Top: Competitive Small Business

Unless you have a very unique product or service, chances are that sooner or later, your small business is going to have to face some competition. Although the economy is on the upswing, many consumers are being a little more careful where their dollars are spent. In order to standout among the sea of businesses […]

Does a Decrease in Entrepreneurial Activity Show That the Economy is Improving?

Over the last few years the Kauffman Index of Entrepreneurial Activity—which uses data from the US census and statistics from the Bureau of Labor to map out new businesses across the country—has shown a decreasing trend in start-up businesses. According to many economists, this might show that the job market is getting stronger. Here are […]

Should You Hire Independent Contractors

In recent years, hiring workers as independent contractors seemed to catch on. It allows small businesses to hire a lot of workers without having to worry about things like over-time and benefits. However, this business model seems to be fading amongst new start-up small businesses and there are many reasons why such as creating a […]

The Basics of Web Advertising

Word of mouth can only get your business so far. Whether you have a brick and mortar location, an online store, or some combination of both, a web ad campaign is a great way to advertise your small business with a modest budget. When starting a new web ad campaign, it is important to understand […]

Crowd-Sourcing Your Small Business: The Good, The Bad, and The Prestige

In the height of the economic slump, crowd-sourcing was made popular. With big promises of big money without the high interest rates of traditional loans, crowd-sourcing became a beacon for entrepreneurs everywhere. Here is how it works: crowd-sourcing allows a company or an individual to raise capitol for a business idea through small contributions from […]

Small Business: The Barometer of the Economy

It is no secret that small business can have a huge impact on the economy. When retail giants are slow to change and slow to show change, small businesses are great mirrors to reflect both the health of the economy and the current trends. Taxes and labor quality are cited as the two top problems […]

Traits of Successful Small Bunsiness Owners

It takes a lot to become a small business owner. Some things needed are physical like a roof over the business’s head so to speak and the capital to get started. But some (if not most) of what it takes to run a successful small business comes from inside the entrepreneur. There is a special […]

Cost and value are subjective

Cost and value are subjective in terms of what a customer is willing to pay and what they perceive as a good deal. Many large corporations spend a lot of time and money to develop ways to boost their sales solely through psychological pricing. There are a few tricks of the trade that they use, […]

Color Your Small Business

Throughout the years the popularity of colors has definitely changed. In the 1960’s the color of choice was avocado green; but now that color is no-where to be found. Pantone recently named Marsala Red the official color of 2015; but the most popular colors—at least according to the Color Marketing Group—may vary, especially across the […]

Small Business Can Make Money On Cyber Monday Too

It is not news that one of the biggest times of the year for businesses is during the holiday season with an overwhelming amount of sales happening in the 4 days after Thanksgiving. As a small business, you might think that you cannot compete with the big box stores for some of those holiday dollars, […]