Video in social media posts get double the views

Small business owners can hugely benefit from ramping up their LinkedIn profiles by posting short videos. For those looking for a new way to do sales, head over to LinkedIn. It’s the most popular online network for B2B. In fact, the platform is an excellent too for driving sales and fostering brand awareness. If you’re […]

Why small business owners need to routinely update their passwords

It’s incredible how sophisticated cyber hackers have become. In fact, U.S. businesses have lost more than $4 billion because of cyber related incidents. As small businesses become more and more reliant on mobile devices, it’s crucial to follow best practices of safeguarding your private information and sensitive data. Hackers love to target small businesses, which […]

Boost small business sales with email lead generation

Sales. It never stops. As many small business owners know, converting leads into sales takes time and a strategic plan. If what you’re currently doing is not hitting sales goals, it’s time to rethink your email marketing strategy. What is email lead generation? you ask. First off, email marketing is a must for small businesses. […]

Get into a positive mindset and tackle the day

Your small business is counting on you to lead the way. That’s quite the pressure, knowing so many things are at play. Success experts have found, successful people have a ritual and it starts in the morning. It’s simple. Set aside time every morning and follow a routine. The results will get you ready to […]

How to book yourself as a guest on a podcast

Podcasts are wildly popular. This means they are an excellent platform to promote your small business because podcast listeners are highly engaged and it’s likely they will remember you. Many podcast hosts invite guests to join their shows. Positioning yourself as an expert to the right podcasts will help you market your small business, in […]

How to fire employees and keep them in your network

Firing employees isn’t fun for anyone, especially for small business owners. But there comes a time when an employee doesn’t have the chops for what you hired them for, or they can’t keep up, or some life circumstance is affecting their performance on the job. Firing with empathy can go along way, and handling the […]

Three Social Media Management Tools for Small Businesses

A Tweet here, a LinkedIn update there….when does it end? Managing your social media accounts is like trying to tame a hungry — mind you, a very hungry beast. Social media is now a requirement for any business to thrive. It’s no longer a cute thing to do, social media marketing is a must. So, […]