Trends come and go. In 2019, the business climate will continue to change. Consider embracing these three trends to stay relevant.
- The gig economy is booming. Perhaps a side job prompted you to go into business for yourself. You’re not alone. In fact, Bankrate.com released a survey and found that 40 percent of jobs in the United States are side gigs. With this in mind, think about how your small business can capitalize on this trend by offering a line of new services. Major companies, for instance, are outsourcing important marketing roles such as social media marketing. Find the niche, and develop a plan to fill the void.
- Kindness is king. With historic low unemployment rates, retaining high-performing employees is more important than ever. Consider prioritizing ways to show appreciation in a meaningful way, on a regular basis. The results will reap the benefits tenfold. Not only will your employees feel valued, and in turn, they will want to work harder, increase productivity and most important, stay with your company. As billionaire Sir Richard Branson said, “Train people well enough so they can leave, treat them well enough so they don’t want to.”
- Voice search SEO. Turn up the volume, voice search is on the rise. With the increase of folks using voice recognition technology, speaking into such a device to search for, say, a pizza restaurant, doctor’s office… is easier than actually typing out a question in a search engine. This means that the search engine optimization game has changed drastically, and small business owners need to adapt quickly. Be sure to optimize your website’s content with voice search integration. Find a consultant and invest wisely. Hello, Alexa…